Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers.
It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. TO IMPROVE SELLINGS and CONSUMERS LOYALTY.
The advantages of using a CRM software are the improvement in sales and marketing, improvement of productive and commercial activities and transmission of information within the company, an archive of all the activities performed. A CRM is a software that helps to find customers and manage them in an intelligent way. This is the simplified version of the concept, at the base there are obviously well-known marketing techniques, database management that are behind the organizational structure and structural. The purpose of the adoption of a CRM software solution is therefore to efficiently manage the relationship with their clients by arranging a single database of information accessible at any time.
For a company the most important assets is represented by the CUSTOMER. In recent years, companies that have adopted the policy CRM have implemented software tools and web services that can help them in customer management, tracing the history and habits of the customer.
Here are 7 indications of efficient CRM solution
Structured database where are stored all contacts, suppliers, customers and potential
The information can be found easily and at any time
Support activities preceding and subsequent to the Sale are entered and managed promptly and continuously monitored
All information about a contact are connected to the same and are therefore immediately available
(Ex. e-mail, offers, projects, administrative, commercial or technical, appointments, phone calls, etc …)
The investments made on customers are cataloged and managed (Ex. proposals, feasibility studies, analyzes, projects, offers, events, advertising campaigns)
The business information systems interface with the CRM system
The statistical reports and visitation on the relationship with customers are promptly available (farster answer = tempestive decision = dynamic and flexible company)